But I wonder how better we might all be at our work if we worked to rescue the “reader” from those unfortunate, conceptual quotation marks: would we publish differently, and perhaps more successfully, if we were better connected to the individuals we hope will buy what we publish?…
With the seemingly inevitable collapse of Borders, hopefully publishers will take the opportunity to rethink their relationships with intermediaries and realize that a strong direct relationship with readers can result in a more vibrant marketplace for books all around. It’s not about commerce, it’s about community; the latter leads to the former, rarely vice versa.